Privacy Policy — How e777 Handles Your Personal Data

e777 is the operator of the online gaming and sports betting platform accessible at https://e777.lol and all associated subdomains and mobile interfaces (collectively, the "Platform"). For the purposes of this Privacy Policy, e777 acts as the Data Controller in respect of all personal data collected from users of the Platform.

As Data Controller, e777 is responsible for determining the purposes for which, and the means by which, personal data submitted by or collected from Pakistani players and other users is processed. e777 operates under international gaming licence regulations and is subject to applicable data protection standards under those regulatory frameworks.

Questions or requests relating to this Privacy Policy, or concerning your personal data, may be directed to our support team at the contact details specified in Section 15 of this document.

e777 collects personal data across several categories, depending on the nature of the user's interaction with the Platform. The following table summarises the categories of data we collect and relevant examples:

e777 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, or biometric data for identification purposes, beyond what is strictly necessary for age and identity verification under applicable KYC regulations.

e777 collects personal data through the following channels and mechanisms:

• Direct Registration: Data you provide when creating an e777 account, including name, date of birth, email address, mobile number, and chosen username;
• KYC Verification: Identity documents (CNIC, passport) and supporting verification materials submitted in response to e777's Know Your Customer requirements;
• Payment Transactions: Financial data submitted during deposit and withdrawal processes via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or other supported payment providers;
• Platform Usage: Gaming behaviour, betting activity, session data, and navigation patterns collected automatically as you use the e777 platform;
• Cookies and Tracking Technologies: Browser cookies, local storage, session tokens, and similar technologies as described in Section 7;
• Customer Support Interactions: Personal data shared during live chat sessions, email correspondence, or other support communications;
• Marketing Interactions: Data collected when you interact with e777 promotional emails, SMS campaigns, or loyalty programme communications.

e777 processes personal data only where a lawful basis for doing so exists. The lawful bases upon which e777 relies are as follows:

• Contractual Necessity: Processing required to perform the contract between e777 and the Player — including account management, transaction processing, and gaming service delivery;
• Legal Obligation: Processing required to comply with regulatory requirements, including KYC/AML obligations under our international gaming licence, fraud prevention duties, and responsible gaming mandates;
• Legitimate Interests: Processing necessary for e777's legitimate business interests, including platform security, fraud detection, abuse prevention, and service improvement — where those interests are not overridden by the data subject's rights;
• Consent: Where e777 relies on your consent for processing — such as for marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

e777 uses the personal data it collects for the following specific purposes:

• Account Creation & Management: Registering your e777 account, verifying your identity, and managing your account settings and preferences;
• Gaming & Betting Services: Enabling you to participate in casino games, sports betting markets (including PSL cricket, football, and other events), slots, and all other e777 Platform services;
• Payment Processing: Facilitating deposits and withdrawals via your chosen PKR payment method (JazzCash, EasyPaisa, or banking channels), and maintaining accurate financial records;
• KYC & Regulatory Compliance: Verifying your age (21+ requirement), identity, and payment source in fulfilment of our licensing and anti-money laundering obligations;
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent transactions, account takeovers, bonus abuse, and other prohibited activities;
• Responsible Gaming: Monitoring gaming patterns for indicators of problem gambling, enforcing deposit limits and self-exclusion requests, and delivering responsible gaming notifications;
• Customer Support: Responding to your queries, complaints, and support requests via email or live chat, and maintaining records of communications for quality assurance;
• Marketing Communications: Sending you promotional offers, bonus announcements, and Platform updates — where you have provided consent or where otherwise permitted under applicable law;
• Platform Improvement: Analysing anonymised usage data to improve the e777 Platform's features, performance, and user experience for Pakistani players.

e777 does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We may share your personal data with the following categories of third parties only to the extent necessary for the purposes described in this Privacy Policy:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment service providers, solely for the purpose of processing deposits and withdrawals;
• Game Providers: Certified third-party game software providers (e.g., Pragmatic Play, NetEnt, Play'n GO) who supply the games available on the e777 Platform. These providers receive only the minimum data required to deliver gaming services;
• KYC & Verification Providers: Identity verification and age-check service providers who assist e777 in fulfilling its regulatory compliance obligations;
• Fraud & Security Services: Third-party fraud detection and cybersecurity providers engaged to protect the e777 Platform and its users from malicious activity;
• Regulatory & Law Enforcement Authorities: e777 may disclose personal data to gaming regulators, law enforcement agencies, or other competent authorities where required by applicable law, court order, or regulatory instruction;
• Professional Advisors: Legal counsel, auditors, and other professional advisors engaged by e777 in connection with our business operations, subject to professional confidentiality obligations.

All third parties with whom e777 shares personal data are required to handle that data in accordance with data protection standards consistent with this Privacy Policy and applicable law. e777 does not permit third-party service providers to use your personal data for their own independent purposes.

e777 uses cookies and similar tracking technologies on our Platform to enhance the user experience, maintain session security, and collect analytical data about how the Platform is used. The types of cookies we use are as follows:

• Strictly Necessary Cookies: These cookies are essential for the Platform to function correctly. They enable core features such as user authentication, session management, and security controls. These cookies cannot be disabled without disrupting Platform functionality;
• Performance & Analytics Cookies: These cookies collect anonymised information about how users navigate the e777 Platform — including pages visited, time spent, and error messages encountered — to help us improve Platform performance;
• Functional Cookies: These cookies remember your preferences, such as language settings, game display options, and notification preferences, to personalise your e777 experience;
• Marketing Cookies: Where you have provided consent, these cookies track your Platform behaviour to enable e777 to present relevant promotional offers and communications.

You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the e777 Platform. Most browsers provide options to accept, reject, or delete cookies via the Settings or Preferences menu.

e777 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to applicable legal and regulatory retention requirements. The following retention principles apply:

• Active Accounts: Personal data associated with an active e777 account is retained for the duration of the account relationship and for a reasonable period thereafter;
• Closed Accounts: Following voluntary account closure, e777 retains player data for a minimum period of five (5) years, as required by anti-money laundering and gaming regulatory obligations;
• Transaction Records: Financial transaction records are retained for a minimum of five (5) years from the date of the transaction in compliance with AML requirements;
• KYC Documentation: Identity verification documents are retained for the period required by e777's licensing authority, typically five (5) years from the date of last verification;
• Support Correspondence: Customer support records are retained for three (3) years from the date of last interaction;
• Self-Excluded Players: Where a player has self-excluded from the e777 Platform, their data is retained for the full duration of the self-exclusion period plus any applicable statutory minimum retention period to prevent re-registration.

Upon expiry of the applicable retention period, e777 will securely delete or anonymise personal data in accordance with our internal data destruction procedures.

e777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security infrastructure includes:

• 256-bit SSL/TLS Encryption: All data transmitted between your browser or device and the e777 Platform is encrypted using industry-standard Transport Layer Security (TLS) protocols;
• Password Hashing: Player passwords are never stored in plain text. All passwords are stored as cryptographically secure hashed values using modern hashing algorithms;
• Two-Factor Authentication (2FA): e777 offers optional 2FA for all player accounts, adding an additional layer of security beyond username and password;
• Access Controls: Access to personal data within e777's internal systems is restricted on a strict need-to-know basis. All staff who access personal data are subject to confidentiality obligations;
• Regular Security Audits: e777's Platform infrastructure is subject to periodic penetration testing and security audits by qualified third-party security professionals;
• Fraud Detection Systems: Automated fraud monitoring systems operate continuously to detect and flag suspicious account activity, unusual transaction patterns, and potential account compromises.

Notwithstanding the above, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. In the unlikely event of a data security incident affecting your personal data, e777 will notify you in accordance with applicable regulatory requirements and take immediate remedial action.

Subject to applicable law and certain legal limitations, you have the following rights in respect of your personal data held by e777:

• Right of Access: You may request a copy of the personal data e777 holds about you, along with information about how it is being processed;
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data e777 holds about you. For standard account details, corrections can often be made directly within your e777 account settings;
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations to retain certain data (such as AML and KYC records);
• Right to Restrict Processing: You may request that e777 limit the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where you have objected to processing;
• Right to Data Portability: Where processing is based on your consent or on a contract, you may request that e777 provide your personal data in a structured, commonly used, machine-readable format;
• Right to Object: You may object to processing of your personal data where e777 relies on legitimate interests as its lawful basis, including objecting to direct marketing communications;
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.

To exercise any of the above rights, please contact e777's support team at [email protected]. e777 will respond to all valid requests within thirty (30) days of receipt, and will seek to resolve your request without undue delay.

The e777 Platform is strictly intended for individuals aged 21 years and above. e777 does not knowingly collect or process personal data from individuals under the age of 21 years. The collection of personal data from minors is prohibited under our Terms & Conditions and applicable gaming regulatory requirements.

Where e777 discovers, or is credibly informed, that personal data has been collected from an individual under the age of 21, e777 will take the following immediate steps:

• Suspend the associated Account pending investigation;
• Permanently delete all personal data associated with the minor from our systems, subject to any applicable legal retention obligations;
• Return any deposited funds to the originating payment source, less any applicable administrative charges;
• Report the matter to the relevant regulatory authority where required.

If you are a parent or guardian and you believe your child under the age of 21 has registered on or used the e777 Platform, please contact us immediately at [email protected] so that appropriate action can be taken without delay. For further guidance on protecting young people from accessing gambling platforms, please visit our Responsible Gaming page.

12.1 As an internationally licensed gaming platform serving Pakistani players, e777 may transfer personal data to, and process personal data in, countries outside of Pakistan. Such international transfers may occur in connection with data storage infrastructure, game provision services, or payment processing systems operated by e777's service providers in various jurisdictions.

12.2 Where personal data is transferred internationally, e777 ensures that appropriate safeguards are in place to protect the data to a standard consistent with the protections described in this Privacy Policy. Such safeguards may include:

• Standard contractual clauses or data processing agreements with international service providers;
• Transfer to jurisdictions that provide an adequate level of data protection as assessed by relevant regulatory authorities;
• Implementation of binding corporate rules or equivalent transfer mechanisms.

12.3 By using the e777 Platform and providing your personal data, you acknowledge that your data may be transferred to and processed in countries other than Pakistan, subject to the protections described herein.

The e777 Platform may contain links to third-party websites or integrated services — for example, payment provider portals for JazzCash or EasyPaisa, or game-specific information pages hosted by licensed game providers. This Privacy Policy applies exclusively to personal data collected and processed by e777 directly.

e777 does not control the data practices of third-party websites, services, or providers accessed via links on the e777 Platform. Users who navigate to third-party services do so subject to those third parties' own privacy policies. e777 accepts no responsibility or liability for the privacy practices or content of any third-party sites or services.

We encourage all Pakistani players to review the privacy policies of any third-party services they use in connection with their e777 gaming activity, particularly payment processor apps such as JazzCash and EasyPaisa.

14.1 e777 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. The updated Privacy Policy will be published on the e777 Platform with a revised "Last Updated" date indicated at the top of the document.

14.2 Where changes to this Privacy Policy are material — meaning they significantly affect how we use your personal data or your rights in relation to it — e777 will notify affected users by email to their registered address at least fourteen (14) days before the changes take effect, where practicable.

14.3 Your continued use of the e777 Platform following notification of any changes to this Privacy Policy will constitute your acknowledgement of, and agreement to, the updated Policy. If you do not agree with the updated terms, you should discontinue use of the Platform and may request account closure by contacting our support team.

15.1 For all privacy-related questions, data subject rights requests, or concerns about how e777 handles your personal information, please contact our support team using the details below:

• Email: [email protected]
• Subject Line: Include "Privacy Enquiry" or "Data Rights Request" in the subject line of your email to ensure prompt routing to the appropriate team;
• Response Time: e777 aims to acknowledge all privacy-related correspondence within 48 hours and to provide a substantive response within 30 days;
• Website: https://e777.lol/privacy-policy (this page, for current policy reference).

15.2 e777 is committed to resolving all privacy concerns raised by Pakistani players and other users promptly and transparently. Where a complaint cannot be resolved to your satisfaction through our internal processes, you may have the right to escalate the matter to the relevant data protection supervisory authority or gaming regulatory body applicable in your jurisdiction.